Big Oil takes to the airwaves, and takes a shot at EVs
Mobil 1’s campaign about “breaking free” takes fossil fuel lobbying direct to consumers
Consider this the opening shot.
Mobil 1, the retail oil unit of fossil fuel giant ExxonMobil, has launched a major messaging campaign - working to convince the American public that driving gas-powered cars is equivalent to “breaking free.”
That they launched the video, radio, and print campaign in the middle of the hottest week ever recorded in the histo…
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