Study Tips, Mealtime, & Scrolling
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized brands. I also look at the online writing trends that revolutionize how you write online.
Happy Saturday!
Who’s ready for 2024? I’m 90% ready. The other 10% is still lost in 2023.
I’m doing something a bit different in this issue — sharing my favorite copywriting from the past year!
In other news, I’m also leaning into consulting for startups and coaching fellow copywriters and writers. And I’m working on a writing & copywriting cohort for the spring! And I’m launching a freelance course next week 🤌 (favorite emoji).
I love it! Let’s conquer 2024 together!
P.S. What would you like to see from me in 2024? Let me know in the comments or shoot me an email.
Onward and forward!
I.
This is one of my favorite tweets written by the ex-doctor turned YouTuber, Ali Abdaal.
He shows his differentiator. It’s his unfair advantage that not many people can say they have. That’s what makes it a powerful hook.
II.
I see so many ads that say “made simple.” It’s cliche. And honestly, overused.
Tell people exactly what they get. This one I rewrote myself, and I really enjoyed taking the time to get it right.
III.
Copywriting is clear. But there’s nothing wrong if it’s clever and clear.
Your copy should wake people up. It should make them want your product. Being a little clever makes them laugh and makes them want to click on it.
My most popular (and newest) articles:
7 Underrated Landing Page Tips (5k reviews)
7 Lessons I Learned Launching a $1 Digital Product (3.3k claps)
My B2B Landing Page Guidebook (long-form article)
7 Ways to Maximize Your Creativity (newest article)
When you're ready, here are three ways I can help you 👇
Hire me for a copywriting project
1:1 coaching session for 1 hour
Take my $1 landing page course
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