A Big Whopper
Burger King is facing a lawsuit, claiming that its Whoppers are smaller than they appear in ads.
So what does that have to do with recruiting?
I’ll get there, I promise. But first, in a response to the lawsuit, Burger King claimed that reasonable consumers have long been aware that food is styled in ads to make it appear "as appetizing as possible" and they are not required to serve burgers that look "exactly like the picture."
Translation: People know ads are not reflective of actual products. To get you to purchase a product, the company presents the most idealized version of the product, even though they are fully aware that you – should you be enticed enough to purchase the product – will never have the experience that is being sold. TL;DR: You’re being lied to, but it’s okay because you know it.
A $4 hamburger that doesn’t live up to the marketing. Bummer.
A job or employer that doesn’t live up to the marketing. Devastating.
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