Hi Emmeline! Thank you for joining us today! It sounds like you're trying to accomplish a lot here in your About Page, and I think your instinct to make it lighter is tapping into something important. I'm actually working on a piece around editorial branding on Substack right now, and here's some of the guidance I'm culling together for About pages. (I hope it's OK to use this as a sneak peek opportunity. I do think it'll be helpful!)
This is where your personality and vision for your writing should be allowed to shine. I have some preferred structures that I use with clients that I think work particularly well, but I always like to see About pages that speak directly to the reader and describe the reader back to themselves. It’s a bit like diagnostic writing—if you’re here, you likely experience X. About pages should utilize subheadings to break information up (scrolling for easy reading is important here). Here's a structure to consider for About pages:
Hi Emmeline! Thank you for joining us today! It sounds like you're trying to accomplish a lot here in your About Page, and I think your instinct to make it lighter is tapping into something important. I'm actually working on a piece around editorial branding on Substack right now, and here's some of the guidance I'm culling together for About pages. (I hope it's OK to use this as a sneak peek opportunity. I do think it'll be helpful!)
This is where your personality and vision for your writing should be allowed to shine. I have some preferred structures that I use with clients that I think work particularly well, but I always like to see About pages that speak directly to the reader and describe the reader back to themselves. It’s a bit like diagnostic writing—if you’re here, you likely experience X. About pages should utilize subheadings to break information up (scrolling for easy reading is important here). Here's a structure to consider for About pages:
1. Who the reader is.
2. What the writing will bring them.
3. Who they'll be hearing from.
4. How to join in and never miss an update