An Interview with Todd Snyder

The designer on American menswear’s reputation, his 80/20 rule, and getting uncomfortable.

Todd Snyder may currently be the most reliable label in the American menswear landscape. Seemingly overnight (or maybe since Todd appeared on a certain podcast), TS has stepped into a lane left wide open at the nexus of quality, dependability, and just the right sprinkling of unconventionality. You can wear his stuff to work without looking like a middle management clone, and on a night out with that special someone you won’t look like you ChatGPT’d “what should I wear on date night?”

It might too early to start talking who’s gonna take the Ralph mantle, or, at least, in poor taste. But ask any dude in menswear after two slightly dirty gin martinis what the only relevant men’s brand is at NYFW and what brand is possibly single-handedly keeping American design globally relevant. Todd’s name is swirling right next to Jerry Lorenzo, Mike Amiri, and Rick (technically an American designer and just saying that so the “acktually…” dorks don’t come for me).

On the eve of his Fall/Winter 2025 runway show, we tapped into Iowa’s most stylish son (okay yeah, that’s a low bar) to hear what he’s most stoked on in the collection, where American menswear stands on the world stage, and how he’s gotten past his biggest fuck ups.