You can find Kelley on LinkedIn
Reach me on LinkedIn, ADPList.org, or email me at unsolicitedux@gmail.com
Time Stamps:
[00:22] Episode Intro
[1:10] Start of my conversation with Kelley
[1:32] Who is Kelley Van Pelt?
[2:05] A Product Designer vs. A UX Designer
[7:15] The Service Blueprint
[11:05] The role strategy plays in Kelley’s work
[13:55] Getting at the “Why”
[17:20] Identifying the right stakeholders
[20:20] Design research & “the hurricane cone of uncertainty”
[24:00] What can we do? vs. What should we do?
[26:24] Healthy cross-functional disagreement
[28:08] The refinement ceremony & User Stories
[32:13] The JTBD Framework
[34:36] The role responsibilities of a senior product designer
[40:00] How a junior designer can become a senior
[43:00] Advice for landing your first product design role
[48:56] Self Advocacy
[52:50] Kelley’s path to product design
[1:03:00] Advice Kelley would give her younger self
[1:05:25] The biggest hurdle in Kelley’s career thus far
[1:07:13] Advice: Lean into what you are good at
[1:09:44] Kelley’s Favorite Topic: The importance of empathy in product design
[1:11:28] Selling the value of empathy to business partners
[1:15:00] Hot Take #1: Standing firm to a clearly defined project scope
[1:17:54] Hot Take #2: Checking your sources when it comes to UX-related online content
[1:20:28] Collaboration should not equal design by committee & how to avoid it
[1:24:55] Business impact vs. customer impact
[1:27:41] Viewing business needs as guides
[1:30:15] Question from a mentee
Resources Shared:
Special Thanks to:
Capelle Gabriel, graphic design support
Kelley Van Pelt, sound mixing support
Seb Taylor, vocal training support
S1E4. Kelley Van Pelt: Getting at the Why, Service Blueprints, Business Impact vs. Customer Impact, Being a Senior Product Designer