WICE Women's History Month Introduces DiAnA McElRoY
March 17, 2024, Feature: DiAnA McElRoY of Higher High
In honor of Women's History Month, WICE is featuring a woman every day in March on our WICE substack. These women are entrepreneurs, business owners, and leaders within the cannabis industry, each with their own story, journey, and expertise. Our next feature for March 17th is DiAnA McElRoY of Higher High
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March 17, 2024, Feature: DiAnA McElRoY of Higher High
DiAnA McElroy is the Founder and CEO of Higher High, LLC a consulting firm focused on the needs of the cannabis industry.
DiAnA was the Community Outreach Specialist for one of the Original 12 license holders a vertically integrated MSO in New Jersey. She is a well-respected cannabis professional. In her previous role she split her time between two dispensaries they opened and the buildout and start-up of the cultivation facility. All hands-on deck was the mantra, and she thrives on the team building energy and collaboration.
She has the unique perspective of watching the complete cycle of the plant; (From Seed to Sale).
“This is an agricultural industry and it’s impact on tax revenue, real estate and retail are important for the economy and commerce.”
Her role within the organization was to be a bridge between the community, municipalities and the company, as well as being a liaison with various media outlets. She has served on multiple advisory boards and as the SME (subject matter expert) for local police departments on the ever-changing legal landscape.
DiAnA believes that education and open and honest conversations are the only way to remove the stigma and misinformation around cannabis so that qualified patients can find the right medication. As a yoga instructor DiAnA looks at the industry as a holistic approach to wellness.
DiAnA believes that cannabis is a strong new industry coming into states like New Jersey but needs to be developed with responsibility and realistic expectations to help build generational wealth for those most impacted by the war on drugs.
DiAnA’s firm is curating the Second Annual NJ CannaPreneur Conference, which will be held in-person at Fairleigh Dickinson University, Hackensack. The conference will join industry leaders, attendees, sponsors and speakers providing the opportunity to share information and create meaningful connections. Speakers will include industry professionals, entrepreneurs, academics and other advocates.
Higher High also focuses on Lifestyle Wellness, a natural merger of plant-based medicine and DiAnA's yoga practice.
We bring intentional LiVing into organizations through conversations, meditation, yoga, music and dance.
Helping bridge the gap of finding JoY is our number one mission: planting the seeds to harvest the LiFe they seek through intentional living.
Connect with DiAnA on Email: info.higherhigh@gmail.com
LinkedIn: DiAnA McElRoY on LinkedIn
Instagram:DiAnA McElRoY on Instagram
YouTube: DiAnA McElRoY on YouTube