Cassie McBlane 

SEO fangirl, content unicorn. I love sharing ways to level up your SEO content efforts.

It's never too late to shift gears if they're the right ones.

I changed my niche.

Medium writers out there - do you post the same article on Substack?

What's your strat?

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Internal links on a website serve two purposes:

  1. Establish topical relevancy

  2. Spread domain authority (link juice)

Most SEOs only think about #2.